Some basic stuff with heavily shaded personal biases:
-Dress nicely (“Don’t look like $h!*”)
– People don’t buy from weak salesmen (use psychology, manipulation, social dynamics instead to get the upper hand on the poor suckers buying from you)
-Smile, Head nod, eyebrow flash to create instant rapport.
-You have “power” in sales.
-Objections are things to overcome that only impacts weak salesmen.
This may work for car sales maybe, possibly kiosk sales or something impulsive. Comes across as the author worked showrooms his entire career and may have done well. Another detractor is that he comes across as a Grant Cardon/Overbearing guru type:
Use social media to get your message out there.
Run game on people because there are no sophisticated buyers out there who pick up on that.
You can get/close everyone you encounter, or blame blast ( it the fault of the “customer” who’s too stupid to buy, or the seller instead of the playbook/application/outcome).
Wasted three hours and threw the towel in because this title does not rate any more of my attention.